Platininum Destinations Vacations/Classic Hawaii Direct Mail
12-page booklet combining branding elements from multiple stakeholders including American Express Platinum Card and Classic Vacations (tour company) features destination and property information for nine different resorts on five Hawaiian islands
10-page accordion-fold pocket-sized portfolio exemplifies M&A's signature collaboration and problem solving process allowing the client to achieve multiple marketing objectives in one concise communication
Two versions of this mailing were created, featuring trips from a variety of travel partners targeted to East Coast and West Coast residents. Each outer envelope featured inviting images plus a map, to illustrate the proximity of travel destinations being promoted.