Charlene Hoey President & Creative Director
Charlene Hoey's role at Meyer & Associates evolved over a decade of successful collaboration as an independent marketing consultant, working with the company's founder, Walter Meyer, and the M&A creative team. From copywriter to creative director to partner and finally President, she has played an integral role in the firm's growth and success.
Prior to assuming ownership of M&A in 2007, Charlene was the principal of Creative Copy & Marketing, providing copywriting, strategic marketing, and project management services for leading cruise lines and travel marketing companies. Before starting her first company, she spent 12 years at Cunard Line, where she led a variety of integrated marketing initiatives for the company's cruise and hotel/resort divisions.
As an independent business owner for more than 15 years, Charlene has lent her marketing expertise and leadership skills to professional organizations such as the International Association of Business Communicators, where she served on the board. She is currently a member of the Hospitality Sales and Marketing Association International, Women's Leadership Exchange LEXCI Program and Women Impacting Public Policy.
Ed Hoey Executive Vice President
Edward Hoey has been involved in sales and marketing for almost 30 years, with a successful career that spans a variety of industries from consumer electronics to manufacturing. At M&A, Ed divides his time between program development, resource management, strategy, and the evolving uses of social media and mobile marketing. He also serves as a committee chairperson for the NY Chapter of HSMAI (Hospitality Sales and Marketing Association International). As a working partner and leader of M&A's business development team, he brings a unique point of view to both our clients' and M&A's strategic plans for long-term growth.
Ann Burguieres Account Director
During her eight-year tenure at M&A, Ann Burguieres has managed the creation of tactical direct mail promotions as well as annual cruise brochures, primarily on the firm's American Express and Seabourn Cruise Line accounts. She is adept at ensuring that copy and design elements articulate the clients' distinct marketing propositions. Her expertise includes competitive analysis, copyediting and strategic positioning.
Ann's professional experience ranges from direct mail, advertising and public relations to promotional development and special-event coordination. Prior to joining M&A, her career was steeped in corporate communications, including director roles in the communications departments of the Cruise Lines International Association, Royal Olympic Cruises and Regency Cruises.
The marketing departments of these companies were efficient and streamlined, requiring a practical, hands-on approach. It was during this time on the client side that Ann first worked with M&A. The firm's noticeable attention to detail and "ownership" of work left a deep impression on Ann, which influenced her decision to join the agency several years later.
Ann graduated from Boston College with a BA in Communications, and a minor in Marketing.
Tiffany Edwards - Wells Associate Creative Director
As the lead creative for the M&A studio team, Tiffany Edwards-Wells finds a tremendous sense of accomplishment with the detail, direction and beauty of the communications that she and her team produce. Art directing photo shoots, supervising press runs, client presentations, and experiencing the thrill of an impending deadline are just a few parts of the job that she loves best. Tiffany is a true loyalist to the company and all its compelling creations.
Before her nine successful years with M&A, she produced marketing materials for FPG International (prior to their absorption into Getty Images). In addition to acting as liaison between international art departments, printers and production teams, she was known as the "right-hand" to the Creative Services Executive Director.
Her introduction into the power of advertising came in Los Angeles, where she spent several years hands-on in the art department for Intralink Film Graphic Design, a boutique advertising agency that specialized in creating global marketing campaigns for major motion pictures and televised events.
Tiffany earned a BFA in Graphic Design from the School of Visual Arts.
Following a successful 15-year corporate career in the travel industry, Walter took a break in 1992 to explore Turkey. He returned to New York six months later with a Turkish tour operator client, and thus was born Meyer & Associates. After 15 rewarding years of growing the agency, he sold it to a colleague he believes shares his personal dedication to excellence and integrity. Today, Walter is fulfilling his dream of living part-time in Istanbul, where he resides in an historic Bosphorus community, enjoying amazing views of Asia from his terrace, and attempting to master the Turkish language.
Please wait ... |
|
||||
| * Your email address | ||||
| Enter up to 3 email addresses for your friends: | ||||
| * Friend 1 | ||||
| Friend 2 | ||||
| Friend 3 | ||||
| * Subject | ||||
| * Comments | ||||
|
||||