Charlene Hoey President & Creative Director
Charlene Hoey's role at Meyer & Associates evolved over a decade of successful collaboration as an independent marketing consultant, working with the company's founder, Walter Meyer, and the M&A creative team. From copywriter to creative director to partner and finally President, she has played an integral role in the firm's growth and success.
Prior to assuming ownership of M&A in 2007, Charlene was the principal of Creative Copy & Marketing, providing copywriting, strategic marketing, and project management services for leading cruise lines and travel marketing companies. Before starting her first company, she spent 12 years at Cunard Line, where she led a variety of integrated marketing initiatives for the company's cruise and hotel/resort divisions.
As an independent business owner for more than 15 years, Charlene has lent her marketing expertise and leadership skills to professional organizations such as the International Association of Business Communicators, where she served on the board. She is currently a member of the Hospitality Sales and Marketing Association International, Women's Leadership Exchange LEXCI Program and Women Impacting Public Policy.
Ann Burguieres Account Director
During her eight-year tenure at M&A, Ann Burguieres has managed the creation of tactical direct mail promotions as well as annual cruise brochures, primarily on the firm's American Express and Seabourn Cruise Line accounts. She is adept at ensuring that copy and design elements articulate the clients' distinct marketing propositions. Her expertise includes competitive analysis, copyediting and strategic positioning.
Ann's professional experience ranges from direct mail, advertising and public relations to promotional development and special-event coordination. Prior to joining M&A, her career was steeped in corporate communications, including director roles in the communications departments of the Cruise Lines International Association, Royal Olympic Cruises and Regency Cruises.
The marketing departments of these companies were efficient and streamlined, requiring a practical, hands-on approach. It was during this time on the client side that Ann first worked with M&A. The firm's noticeable attention to detail and "ownership" of work left a deep impression on Ann, which influenced her decision to join the agency several years later.
Ann graduated from Boston College with a BA in Communications, and a minor in Marketing.
Tiffany Edwards - Wells Associate Creative Director
As the lead creative for the M&A studio team, Tiffany Edwards-Wells finds a tremendous sense of accomplishment with the detail, direction and beauty of the communications that she and her team produce. Art directing photo shoots, supervising press runs, client presentations, and experiencing the thrill of an impending deadline are just a few parts of the job that she loves best. Tiffany is a true loyalist to the company and all its compelling creations.
Before her nine successful years with M&A, she produced marketing materials for FPG International (prior to their absorption into Getty Images). In addition to acting as liaison between international art departments, printers and production teams, she was known as the "right-hand" to the Creative Services Executive Director.
Her introduction into the power of advertising came in Los Angeles, where she spent several years hands-on in the art department for Intralink Film Graphic Design, a boutique advertising agency that specialized in creating global marketing campaigns for major motion pictures and televised events.
Tiffany earned a BFA in Graphic Design from the School of Visual Arts.
Alane Kelly Director of Account Development
Alane Kelly joined M&A in 2008. With more than 10 years of direct marketing experience, her specialties include web development and online campaign management. Before joining M&A, Alane was the Senior Account Manager at Kinloch Marketing, Inc. in New York. She gained significant travel industry expertise during a seven-year stint as the International Product Manager at Saga Holidays International in Boston. Through her comprehensive product development and research in Southeast Asia, Europe and South America, she has nurtured a keen understanding of worldwide travel marketing and business trends.
Alane graduated from Lesley University with a Master's degree in Intercultural Relations and a Bachelor's degree in Business Administration. She is currently a member of the Hospitality Sales and Marketing Association International and the eMarketing Association Network.
In 2004, Susie Jones joined M&A as an Account Manager to handle the Holland America Line account. For the past three years, she has contributed her management expertise to the creative evolution and production of the 300+-page FINE HOTELS & RESORTS Directory, M&A's largest annual campaign for American Express.
Susie's success at M&A follows naturally from her 30-year career at American Express Travel including director positions in various departments. Just a few of her many accomplishments over the years include the creation of numerous successful cruise and tour marketing campaigns, the leadership of a global team training initiative for the Global Travel Network and a 10-year stretch as the Chair of the Worldwide Hotel Committee. In 1996, she was recognized for her talent in building and maintaining valuable business relationships with her induction into the American Express Worldwide Travel Hall of Fame. Her global travels have allowed her to bring the customer perspective to her travel marketing activities.
Susie holds a BA in Spanish from Denison University.
Susan J. Gluck Project Manager
Susan Gluck specializes in database management, copyediting and quality control. Prior to joining M&A in 2004, Susan's affinity for travel marketing brought her to Donald L. Martin & Co., where she managed showcase advertising and print production for the Visit Europe advertorial magazines. Over the years, Susan has provided editorial services to agencies and media companies, including Publicis and Condé Nast.
Susan's first foray into publishing came directly after college at Food Arts magazine where she contributed articles on cuisine and hospitality. A diploma from the French Culinary Institute in SoHo followed, yet her love for creatively turning words and images, not pastry dough, spurred her return to hospitality, financial, and pharmaceutical promotions. In her spare time, besides working on perfecting a zero-calorie air cake recipe, Susan is a 500+ hours trained Registered Yoga Teacher.
Susan is a graduate of Ithaca College.
Melanie Reyer Assistant Account Executive
Melanie Reyer is responsible for managing and editing advertorial pieces and direct mail campaigns. Before joining the M&A team in 2007, she worked at Fuse TV as a Press Intern and then as an Online Marketing Associate. At Fuse, Melanie managed all MySpace related marketing efforts, including content distribution, to engage various markets and demographics. In addition, she helped create an innovative online microsite for affiliates and developed press announcements for upcoming programming and artists.
In 2006, Melanie spent six months teaching English to elementary school children in Florence, Italy. This cross-cultural immersion experience laid the groundwork for her current work in travel marketing.
Melanie is a graduate of the University of Maryland at College Park, with a double degree in English and Psychology.
Anna Angelidakis joined M&A in 2006, bringing more than 15 years of international experience in publishing and promotional design. Her sense of artistry and her keen eye for compelling imagery have made her a key contributor to the excellence of the studio team.
She began her career at Yachting magazine as an art director, where she was instrumental in redesigning the magazine's look. She then established herself as senior designer at Bride's magazine, a subsidiary of Condé Nast Publications, with emphasis in fashion design and photography. After seven years at Bride's, Anna moved to London where she worked as an art director at Trevor Bristow, a consumer advertising agency. Upon her return to New York, she joined Bernard Hodes Advertising as an art director, responsible for new business campaigns and promotions, after which she joined M&A.
Anna holds a BFA in Media Arts from the School of Visual Arts and an MFA in Anthropology from Hunter College.
Edward Kosowski Senior Production Artist
Serving as the backbone of production for 8 years, Edward Kosowski is a wizard at photo retouching and provides mechanical and pre-press support to the studio team. In a career spanning almost 30 years, he has worked with many of the major agencies, including Ammirati Puris Lintas, Bates USA, Cline Davis Mann, Euro RSCG Worldwide (LMP), Grey Healthcare, K&L Partners, Kirshenbaum Bond & Partners, LLKFB, Lolly Mcfarlan Petillo, McCann Direct, Ogilvy & Mather, Rapp Collins, Satchi & Satchi, Saulzer Metco, Wells Rich Greene and Young & Rubicam.
When he's not attending to the details of graphic production for M&A, Ed writes background music that is licensed for use on radio and TV. His music is distributed in 27 countries.
Edward earned his graphic arts degree from Farmingdale
State College.
Ed Hoey Executive Director, Business Development
A born communicator, Edward Hoey has been involved in numerous aspects of sales and marketing for almost 30 years. His experience spans a variety of industries from consumer electronics to manufacturing and includes consultative relationships with companies such as Morgan Corporation, Silvercup Studios and Boars Head Corporation. In addition to his long-term career developing and implementing sales strategies as a manufacturer's representative and regional director, Ed divides his time between various functions including market analysis, program development and the evolving uses of social media. He also serves as a moderator and contributor on "Index Calls", an online community focused on economics. A core member of M&A's business development team, he contributes to the firm not only in an advisory capacity, but as a business representative and a sales coach who brings a unique point of view to our strategic plans for long-term growth.
Following a successful 15-year corporate career in the travel industry, Walter took a break in 1992 to explore Turkey. He returned to New York six months later with a Turkish tour operator client, and thus was born Meyer & Associates. After 15 rewarding years of growing the agency, he sold it to a colleague he believes shares his personal dedication to excellence and integrity. Today, Walter is fulfilling his dream of living part-time in Istanbul, where he resides in an historic Bosphorus community, enjoying amazing views of Asia from his terrace, and attempting to master the Turkish language.
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